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Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. Casual Connect encompasses online news, a regular magazine and yearly conference series in Kyiv, Europe and Seattle.

Developed for the general public and families, casual games are non-violent video games that are fun and easy to learn and play. Available on PC and Macintosh computers, Xbox, PlayStation, Nintendo DS, Wii and even mobile phones. Popular classic casual games include Mahjong, Bejeweled, Tetris and Solitaire recent hits include Mystery Case Files, Diner Dash and Wii Sports.

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Casual Games Market Report 2007 Overview and primer for those new to the industry and for vetrans to use as educational material for employees, partners and investors.

Game Design is Like Cooking
Andy Megowan discusses a development process that lets the games themselves be the driver of story and themes.

The Realities of Running an Independent Game Studio
First hand accounts from Gamelab, Unknown Worlds and Sprout Games on running, shipping and selling.

The Long Tail
Learning to sell less of more. Tony Leamer wonders if there isn't something better than merchandizing with the Top 10.

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Putting The Brand into Interactive
ppt & audio (134 MB) Brand experience is more than integrating a logo and a little (tm) symbol.

Casual Characters
ppt & audio (77 MB) Connect the consumer to your game with compelling character development.

Brainstorming
ppt & audio (41 MB) Ever wonder how your "brilliance" and "guidance" maybe stifling your team's creativity?

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