Casual Connect

    PlaySpan will present its new Virtual Goods gameology report. The report presents gamer attitudes and motivations along with engagement and usage of virtual goods and game currencies. The Gameology report demonstrates the tremendous monetization opportunities available to publishers and developers through the sale of digital goods and use of virtual currencies, such as [...]

Dave Roberts will highlight the 10 worst things about being a casual game developer and whine about why they won’t get fixed in the next 10 years. He promises to include all forms of casual games in his rant, including social and mobile as well as the traditional download space. Delivered at Casual Connect Seattle, [...]

With an over 250 million Smartphones, more than 25 million tablets, the mobile opportunity is setting the stage to surpass that of all other gaming platforms with casual games as the “killer app”. However sending your games down this golden path to prosperity is more perilous than a Sunday drive down Route Irish in Iraq. [...]

During the past 20 years, gaming has grown and evolved from a niche business to a monster media industry. Hundreds of millions of people of all ages now play games. It is truly a mainstream activity. Drawing on LeVar’s broad experience in all sorts of media, we will explore the impact of games, how games [...]

Unlike web social platforms, your smartphone doesn’t (yet) come with amazing, frictionless viral and social networking tools. A variety of providers have stepped in to fill the gap, each with its own particular spin on how to best serve player and developers to deliver the best social gaming experience. Watch as they give a brief [...]

Let’s talk reality…the Android Market is complete chaos. Or more specifically, the vast majority of mobile App Stores are complete chaos. No effective DRM to protect your game, poor merchandising and discoverability, confusing and changing policies, and worst of all, abysmal business models. I’ll share our take on navigating the choices you need to make [...]

HTML 5 is here. Big companies are making big bets on this collection of technologies to enable a next generation of rich game capabilities without the need for browser plugins. Vincent Scheib from the Google Chrome team has a console game and engine development background. Join Vince while he walks us through the current capabilities, [...]

  Thriving as a social gaming start-up is a challenge all on its own. But once a developed game has become fully successful in the US, the prospect of internationalization becomes an attractive opportunity for growth and revenue. And while strategies for internationalization have long been discussed, what are the specific questions that social and [...]

A year ago, almost every mobile developer was working on games that were sold like traditional mobile games—a single purchase for $0.99-$9.99. Over the last 12 months, the market has seen the rise of microtransaction-oriented social-mobile games. By May 2011, 7 of the top 10 grossing games on the iPhone were social mobile. In this [...]

The mobile ecosystem provides unique challenges for game developers. Google’s mobile games guru, Charles Yim, will share best practices for monetization, app discovery and marketing. He will also share his thoughts on how to build for the mobile gamer. Delivered at Casual Connect Seattle, July 2011. DOWNLOAD SLIDES Charles Yim leads games, social networking and [...]