Casual Connect

The Chrome Web Store launches later this year, giving game developers a channel to reach the 70M+ Chrome users with their web-based applications. What exactly is the Chrome Web Store? For that matter, what is a web app? In this presentation we’ll talk about the store, the technologies you can use to create apps, and [...]

Xbox LIVE now means more than Xbox 360. In this session, youll learn the ways to get your game onto the Xbox 360 through Xbox LIVE Arcade or Xbox LIVE Indie Games. Youll also learn about the upcoming launch of Xbox LIVE on the Windows Phone 7 and how to bring your games to this [...]

In this panel, some of the biggest names in Hollywood share their involvement in gaming and their strategies for launching popular intellectual properties across the newer platforms of electronic entertainment such as smartphones and social gaming with innovative business models (free-to-play + microtransactions; virtual goods revenue-split vs. traditional upfront license deals, etc.) Delivered at Casual [...]

The future of the traditional downloadable space is not clear and companies whose bread and butter used to be in this area are looking elsewhere for growth and players. Come hear representatives of some of the known developers and publishers in the portal space speak about their experience taking their ip or building new games [...]

As the digital landscape changes, and the pricing model for downloads becomes obscure, with diminishing profit margins for the developer, how can studios maximize revenue from their efforts more effectively and consistently? Many developers are exploring (and profiting from) platforms other than traditional downloads online, iPhone, Wii, retail these are some of the avenues that [...]

The goal of this session is to bestow game developers, musicians and sound engineers an opportunity to become more aware of the rich history and significance of game audio. We will explore the past, present and future from very primitive bleeps and bloops, through chip tunes, General MIDI, and all the way up to fully [...]

There are no excuses for bad game audio in this day and age. With audio production quality on the rise, we’ll explore different methods of augmenting the quality bar of your game’s audio and subsequently its worth, impact and immersive impact to the player. The session will comprise of the three disciplines of game audio [...]

Joel Breton, Director of Content at AddictingGames.com, part of Nickelodeon/MTVN Kids and Family Group, will present a 30-minute case study detailing the launch of the AG virtual goods platform. Breton’s case study will explore the processes, challenges and rewards of entering the virtual goods market. In addition, the discussion will highlight the opportunities AG is [...]

What do you really know about your social games customers? How old are they? What do they watch on TV? What brands do they follow? Who should you be chasing for sponsorship opportunities? Where should you be advertising? The more you understand about your customers, the more efficiently you can attract, retain and monetize them. [...]

Direct & indirect payments are not a “one size fits all” proposition. Approximately 5 minutes after you have your first monetization structure in place, questions begin to arise about whether you are really doing this “right”. Audience demographics, geography, and a variety of other factors come into play that impact user experience, costs and, ultimately, [...]