Casual Connect

slides & audio(51 MB) Today’s teams exist more and more in the internet ether – and the trend is growing stronger daily. For better or worse, the sun never sets on a virtual international studio, and every studio becomes more virtual every day. Come hear from industry veterans and their experiences with virtual teams. Sections [...]

audio (29 MB) The casual games market is evolving. New types of online game experiences are expanding the audiences for casual games and introducing new business/monetization models. This panel will look at the many directions in which online game content is growing, from daily/episodic content and short-session games to richer online gaming experiences such as [...]

slides & audio(47 MB) Come join us for a lively panel discussion on the state of the mobile gaming business. We’ll tackle topics like what makes a great mobile game, the convergence of online and mobile gaming, the impact of touchscreen handsets and other new devices, the changing demographics of mobile game consumers, and panelists [...]

slides & audio(48 MB) The casual games space is moving beyond “trial-to-purchase”. While the download continues to be the primary business model, microtransactions and item buying are moving into the the mainstream. Hear from industry leaders in the virtual world and skill-based spaces how they survive and thrive on microtransactions Delivered at Casual Connect Amsterdam, [...]

slides & audio(27 MB) Standing out in the European market is something which Zylom, with their deep focus on the European consumer, has focused considerable energy in constant research, beta boards and usability testing. This has a significant effect on how customers are approached including the acquisition of new customers, the messaging to contact them [...]

slides & audio(48 MB) More and more game developers, publishers and distributors include or consider including in-game advertising into their business model however only few are fully familiar with the advertiser’s side of the equation. Understanding the way advertisers and agencies operate and their needs is a key to fully capitalize on the opportunity in [...]

slides & audio(42 MB) The gigantic ROI that a good sponsored game can generate for an advertiser means that there is increasing interest from brands in this medium making it a potentially lucrative revenue stream for games developers and publishers alike. In this session we look at where the business opportunities lie, what works, what [...]

slides & audio(33 MB) Why do some games become instant hits overnight, while other great games never really make it? What are the viral mechanisms at work here? In this session we will look at several case studies of successful viral games. We will explore how to use innovative game design and community tools to [...]

slides & audio(26 MB) Asian game industry has shown impressive growth in the recent years and South Korea is at the heart of this fast developing market. Though Western and Asian markets have been slow to integrate gaming offering, in recent years we have witnessed some huge success of Western games in Asia market, such [...]

slides & audio(48 MB) We all know that the market for Casual Games is growing by leaps and bounds.  But, how does this growth differ around the world?  How do content needs for the leading international portals differ, based on the demographics they target?  The panel members of this session lead some of most trafficked [...]