Archive › 2010 Europe Lectures

Icycle’s Crash Course | Reece Millidge

Audio & slides (210 MB) The up hills, blind summits and leaps of faith, to the tremors, trips and falls of one naked survivor and a new developer. Reece Millidge strips Damp Gnat’s first Flash game ‘Icycle’ and bares all. Delivered at Casual Connect Europe, February 2010 DOWNLOAD Reece MILLIDGE (email) Reece has come full [...]

Social Gaming: An Advertiser’s Perspective | Heber Gonzalez, Henrik Nilzen, Jeff Sullivan, Tim Bell

Audio & slides (36 MB) Social game publishers connect millions of customers with blue-chip advertisers that fund a large part of the multi-billion dollar social gaming industry. This panel will examine how advertisers think about this channel, monitor customer quality and identify opportunities for growth. How does customer quality for advertisers affect the long-term revenue [...]

iPhone Marketing – How to Do It, Why You Have To and What Works | Eric Hobson, Alex Green, Barry ONeill, Volker Hirsch, Chris James

Audio (44 MB) Marketing mobile content has always been something of a black art, but this panel attempts to shed some light by discussing the full gamut of techniques for building buzz and promoting your product and sharing their experiences. Delivered at Casual Connect Europe, February 2010 DOWNLOAD Eric HOBSON (email) Eric Hobson is CEO [...]

What’s the Smart Choice in Smartphones? | Alex Bubb, Joe Neale, Michael Schade, Matthew Bellows, Chris James

Audio (49 MB) Smartphones are the new black in the mobile content world, but who are the main players and which of the many new platforms and accompanying app stores should you be supporting? Our expert panel of platform representatives and publishers offer an invaluable guide from Android to Windows Mobile. Delivered at Casual Connect [...]

Hype or Real Deal | Ron Powers, Frederik Hammes, Rick Marazzani, Thorsten Kolisch, Stefan Betzold

Audio & slides (60 MB) Listen, learn, and laugh as we explore the latest trends in casual games and ask industry pundits to voice their opinions. Is it “real” or is it “hype”? We’ll explore topics like pricing, consolidation of portals, audiences, development trends and emerging business models. Delivered at Casual Connect Europe, February 2010 [...]

Everything I Need to Know I Learned at Games For Gamers | Juan Gril, Jasper Koning, Tero Virtala, Jim Greer, Reece Millidge, Peter de Jong, Jakub Dvorsky

Audio (41 MB) After attending the day’s sessions and seeing the great games that have been released, you have more questions right? Participate in our closing session for the forum – a panel of the day’s presenters, where they will discuss the future of games for gamers and answer all your questions in an informal, [...]

Do’s and Don’ts for Designing Mini-games and Puzzles | Craig Brannon

Audio & slides (35 MB) Mini-games and puzzles are integral to most casual games. Implementing well-designed mini-games and puzzles can significantly affect how a game is perceived and whether or not the customer decides to purchase the game. This talk will cover issues such as how to design a good puzzle or mini-game, common pitfalls [...]

How to Make Free-to-Play Pay! The Inner Workings of Virtual Goods and Game Economies | Josh Larson, Margaret Wallace,

Audio & slides (54 MB) Looking for real, relevant and useful data as well as guiding principles and design philosophies for putting virtual goods in your game? Join Margaret Wallace of Playmatics and Josh Larson of Mochi Media for an advanced-level discussion on the how and why of using virtual goods in your game. Get [...]

Game Design Jam | Stephane Bura, Franz Stradal, David Rohrl, Craig Brannon, Jussi Laakkonen

Audio & slides (21 MB) It’s time to wake up! Friday morning is a great time to come up with innovative designs for social games. Join this live, interactive game design jam led by veteran game designers, get your ideas rolling and learn new game design methods! Members of the audience will join teams led [...]

Games In The Cloud | Simone Brunozzi

Audio & slides (113 MB) Simone Brunozzi, Technology Evangelist for Amazon Web Services for Europe and APAC, will explain how Cloud Computing can be used to build better platforms for games. This session will cover some general as well as technical aspects of AWS, and how it can help game professionals build businesses without worrying [...]