Casual Connect

The web is undergoing a revolution. Modern browsers are becoming faster every day and are now used by the majority of users. At the same time, technologies like HTML5, WebGL and Native Client are providing game developers with the capability to build compelling gaming experiences that run on the web. Philipp Karmires from Google’s New [...]

    Each day, the video game industry evolves. New platforms, monetization and product promotion models constantly appear. Besides monitoring consumer preferences, i.e., what players look for when choosing a game, what is currently popular, etc., installing base devices and marketing business models, it is also necessary for developers, publishers and distributors to analyze the [...]

    In only a few short years, the games industry has made a dramatic change from selling boxed products to digitally downloadable and browser-based games. This shift affects everything from game design to publishing, distribution and revenue generation. In this lecture, I will discuss key market forces in the industry’s new ecosystem, how game [...]

It’s time to play! Battle of the Marketing Executives, the game show where top-level marketing mavens compete to see who can come up with the best marketing plan for a cross-platform game. Delivered at Casual Connect Europe, February 2012. DOWNLOAD SLIDES Angus Lovitt is Director of Performance Marketing at King.com, where he is responsible for [...]

    The casual games space has consistently evolved and grown over the last several years. Within that, new ways of interacting with users, monetizing, adapting to new platforms, game development methods and the way we think about gaming has transformed. It’s no longer simply a “product” focus, developing a one-off game that fizzles out [...]

    Remarkable discoveries about product disruption will drive game industry trends as games become more convenient and interoperable across all screen sizes as the browser becomes the ubiquitous mass market game platform. As an early manager at Apple and the founder of EA, Hawkins will draw on 40 years of game and consumer product [...]

    Online games now sit firmly on the casual player’s daily to-do list, thanks to the liberating effects of social media. With the leading developers forging ahead, those in their wake are looking for an edge that will allow them to catch up and overtake the leaders. Such a secret sauce is Bartle’s Player [...]

    Creativity and data may seem like an awkward pair, but when blended together as a recipe for designing a great social game, the two become inseparable ingredients. As the Creative Director for Zynga’s first hidden object game, Hidden Chronicles, Cara Ely will discuss how up-to-the minute player-generated data can be used to create [...]

Since 2006, Amazon Web Services have been providing on demand, pay-as-you-go infrastructure to game producers of all sizes. This talk will introduce the cloud platform offered by Amazon, and use real world case studies to discuss how you can make use of Amazon’s massive scale and operational experience to build highly available games easily. We’ll [...]

    You’ve probably heard of Dave Rohrl and Steve Meretzky’s annual presentation on the most important social gaming trends of the past year. In this fresh new format, Rohrl dusts off his crystal ball and predicts the most important trends we’ll see in the year ahead, gives you insight into why these changes are [...]