Casual Connect

When creating a long-term brand, foresight is essential. How else can you predict the trends that will dominate the industry or the direction in which developers and publishers will move? In this session, Alexander Lyskovsky will discuss the games of the future, including non-gaming factors that help to create entertaining and financially successful titles, and [...]

  The marketing behind the launch of #1 mobile games. Why building a loyal fan base requires more than user acquisition dollars. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES     Matt Wilson Matthew Wilson is the rare Canadian export residing in Finland, and Rovio’s marketing manager from the launch of the Angry [...]

    Social networks and mobile devices have provided many opportunities for game developers to reach a global audience. While Facebook is the most dominant social network reaching millions of users globally, there are also several other key networks that can potentially offer attractive returns. 6waves, the largest publisher of independent social and mobile games, [...]

With API integration, Odnoklassniki.ru shows it’s developers that they continue to support them with new ways to reach millions of users. Edgars Strods, Director of Games for Odnoklassniki.ru, will talk about the new features and opportunities for developers. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES DOWNLOAD AUDIO IN ENGLISH Edgar Strods Edgars Strods [...]

    Mike will explain how to increase the audience of your social app on Odnoklassniki and My.Mail.ru social networks with targeted advertising tools. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES DOWNLOAD AUDIO IN ENGLISH   Mike Maliy Mike is spearheading social games promotion department at Target@Mail.ru. Target@Mail.ru is a targeted advertising service [...]

    Join Vlad Suglobov for an in-depth analysis of casual games past, present and future on smartphones and tablets. Delivered at Casual Connect Kyiv, October 2012.         DOWNLOAD SLIDES DOWNLOAD AUDIO IN ENGLISH Vlad Suglobov Vlad co-founded G5 in 2001 and served for 8 years as CEO. Vlad was active in [...]

The games industry continues to change at an ever increasing rate. The proliferation of business models, devices, game mechanics and platforms makes for a very complex ecosystem. Paul will highlight and present case studies where Big Fish is seeing new “real” opportunities including cloud gaming, social and real-money gambling, social and single player Free-To-Play mobile; [...]

  Cliffhanger Productions raised $558,000 in less than 25 days on Kickstarter with their project “Shadowrun Online”, making the project the most successful continental European video games project on Kickstarter and ranking among the 15 most funded video games projects today. In this talk Michael will describe the process of getting onto Kickstarter, what a [...]

    A humorous guide for developers to understand the marketing techniques needed to successfully promote freemium games that your players will fall in love with. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES DOWNLOAD AUDIO IN RUSSIAN Oscar Clark Oscar Clark, Evangelist for Applifier, the leading mobile games cross-promotion network, has been involved [...]

This talk examines the publisher/developer dynamic in the booming cross-platform free to play market. Developers and Publishers have long been partners for success in the games business. While many have thought that developers can no longer benefit from publishers, this session will show that there are still many great reasons for developers to partner with [...]