Casual Connect

    How do you get press coverage and reviews for your game when hundreds of game apps are released everyday for mobile devices? What’s the best way to pitch the press?(Hint: it’s not to offer to pay for your own review that you have written for your own game.) In a post-console world where [...]

As Android device installs continue to grow at astronomical rates, more app developers realize the business potential of this open platform. But how do you make sure your game gets noticed amongst thousands of apps? A different, more creative view on app promotion is required. Eyal from Mominis is an expert on identifying innovative opportunities [...]

    Funding is key when starting a business and we will discuss this issue with insights from two perspectives: from the point of view of start-ups looking for the money to make their vision happen and from the point of view of an incubator looking for profitable business ideas to invest in. Personal experiences [...]

    Julia will use show cases of how they at Nevosoft pay attention to the details to make the most of every mobile game they publish. Sometimes you need to change an icon to increase downloads together with a conversion rate dramatically. With another game, it’s important to react fast and choose a different [...]

    Everybody knows that the overwhelming majority of users will never pay for anything in a game; yet, some developers still believe the only way to make money is to ignore these users and cultivate those who do open their wallets. In this vibrant and interactive session, learn how micropayments and ad-based monetization strategies [...]

    Game developers work hard to create desirable freemium content, usually succeed in getting 2-3% of paying users and sometimes pressure people to the point of abandoning the game. In this session we’ll discuss a new business model aimed to monetize non-paying players by taking advantage of the very nature of mobile games – [...]

    A humorous guide for developers to understand the marketing techniques needed to successfully promote freemium games that your players will fall in love with. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES DOWNLOAD AUDIO IN RUSSIAN Oscar Clark Oscar Clark, Evangelist for Applifier, the leading mobile games cross-promotion network, has been involved [...]

  A look at how cross-promotion and exchange networks have progressed over time to the point where they are now an integral part of every game’s marketing plan. Delivered at Casual Connect Kyiv, October 2012. DOWNLOAD SLIDES DOWNLOAD AUDIO IN RUSSIAN Tal Perry Tal is the Vice President of Business Development for appnext, a leading [...]

Very often mobile developers don’t know how to promote their app. Biggest app markets(like Google Play and AppStore) contain >700K of apps each. So it’s becoming harder and harder to reach potential customers. How to reach huge audience and boost downloads? This can be done using Google advertising services like Google AdWords and the biggest [...]

  As mobile gaming shifts from paid to freemium, the best game developers have learned to leverage the value of their user base for distribution power, direct monetization, and indirect monetization. Cross-promotion has become one of the key tools in their arsenal as developers grow their portfolio of games. Learn from top iOS and Android [...]