Casual Connect

    Many mobile social games are freemium but lack strong social effects. Only with the help of SNS platforms do mobile social games truly become social and achieve cost-effective acquisition, retention, and monetization rates. Join Ethan to learn about the current state of the platform market. He’ll discuss how platforms interact with social games, [...]

    Mobile devices now allow us to be online almost all the time, but most mobile games are still focused on single player experiences. Robert Boehm from Exit Games and Matthias Hellmund from Exozet Games will explore what is involved with creating successful multiplayer games on mobile and the differences between real-time (Synchronous) games [...]

    With smartphones and tablets featuring rendering power at console level, evolving digital download platforms for PC and console games, cross-platform engines running inside internet browsers and, fueled by LTE networks, cloud gaming services finally merging also into mobile, the lines between gaming platforms are blurring more and more. Theoretically, any game can run [...]

    Moving from making premium iOS games to free-to-play games can be a challenge for mobile games developers. Come listen to Struan Robertson as he reflects on NaturalMotion’s transition from making premium iPhone games such as Backbreaker and Jenga to free-to-play games like My Horse. Delivered at Casual Connect Europe, February 2012. DOWNLOAD SLIDES [...]

    During the last year, buying behavior of the average App Store user changed rapidly. While developing physics-based puzzler “Happy Hills” for iOS and Android, developer and publisher were forced to reconsider the monetization model of their game while it was nearly finished. Christian will present a case study, offering a short overview of [...]

    Publishing mobile games on the App Store is not as simple as it can seem. With more than 500 000 apps already published on the App Store, just having a great product is not enough. How can you reach millions of users, climb the charts and earn millions of dollars? A successful publisher [...]

    In 2011, more and more game developers started to use the player’s location and things around the player as parts of the game, realizing that this can enhance engagement, drive word-of-mouth promotion and open up unprecedented monetization opportunities that not only drive revenue, but also add value for the players. But what was [...]

    Days of Wonder, a publisher of the award-winning Ticket to Ride, Small World, and Memoir ’44 board games has always developed digital versions of its games in parallel with the cardboard versions, since its founding in 2002. In line with this unusual strategy, Yann Corno will describe the recent developments of the company [...]

    The rise of AppStore has revolutionized the way we consume content on mobile and opened up the market for every developer on the merits of their content. However, the sheer volume of applications added each day makes it nearly impossible to be found. This presentation will look at the different techniques to help [...]

    Android is probably the fastest growing platform for casual games. The Android Market and Amazon Appstore provide great opportunities to monetize popular downloadable casual games. At the same time, the Android platform hides a number of pitfalls that are difficult to avoid for developers new to mobile platforms. There are also obstacles to [...]