audio & slides(49 MB)
How will the games business evolve from a product business to a media business? What forms of gaming will drive consumer adoption, high revenues and growing demand? This session will fast forward the market 12 years, projecting where gaming will sit in the entertainment arena in the future. Discussing major shifts in the industry such as the emphasis of gaming (human experience versus technology), social habits (single-player versus multi-player), business models (online versus retail) and new platforms/accessories, attendees will leave with a better understanding of how to plan now for the future of gaming.
Delivered at Casual Connect Seattle, July 2008
DOWNLOAD
Alex St. John (email)
Alex St. John is the CEO and co-founder of WildTangent, the leading online game publisher and creators of the WildTangent Games Console, the most ubiquitous gaming platform on the Internet today.
Prior to founding WildTangent in 1998, St. John was responsible for Microsoft’s multimedia strategy. St. John was one of the early creators of Microsoft’s DirectX technology, which become the foundation for all Windows multimedia applications, 3D graphics, media players, as well as thousands of PC and Xbox games. Several books have been written about St. John’s exploits at Microsoft including Renegades of the Empire by Michael Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner.
St. John is widely considered to have his finger on the pulse of cutting edge technology trends in the online gaming industry and is a frequent speaker at major media & technology events as well as a monthly columnist for Computer Power User Magazine.
