Designing in the Crush - Building Brands in a Storm of Competition

Designing in the Crush - Building Brands in a Storm of Competition Slides/Audio (87 MB)

Arthur will discuss strategies to create lasting and profitable brands in the new highly competetive casual spaces. From the traditional casual try/buy model, to the new iTunes goldrush (which is seeing ~150 games added per day!), secrets and examples will come from Last Day of Works catalog of #1 best-sellers (including their new family sim, Virtual Families), and games from other developers that have managed to stand out in the new storm. Emphasis will be on differentiation, game design with marketing in mind, and practical take-aways for developers.

Delivered at Casual Connect Seattle, July 2009

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Arthur HUMPHREY (email)

Arthur is founder and lead designer of Last Day of Work, a San Francisco based developer of games for the casual audience. Presently finishing a new franchise, Virtual Families, which will finally bring a family sim to the casual spaces, Last Day of Work has created an uninterrupted string of hits, including Fish Tycoon, Plant Tycoon and the popular Virtual Villagers series. Arthur started creating games on his VIC-20, continued along the Amiga/Commodore path, and finally made a career out of creating innovative games for PC/MAC, with a very small team and no outside funding. In his spare time he plays even more games, both casual and core. Arthur holds a Bachelor in Business from UCLA and a Bachelor in Computer Science from Hayward State University.

HOME \| LECTURES & ARTICLES \| GAME DESIGN \| Designing in the Crush - Building Brands in a Storm of Competition Slides/Audio (87 MB) Arthur will discuss strategies to create lasting and profitable brands in the new highly competetive casual spaces. From the traditional casual try/buy model, to the new iTunes goldrush (which is seeing ~150 games added per day!), secrets and examples will come from Last Day of Works catalog of #1 best-sellers (including their new family sim, Virtual Families), and games from other developers that have managed to stand out in the new storm. Emphasis will be on differentiation, game design with marketing in mind, and practical take-aways for developers. Delivered at Casual Connect Seattle, July 2009 DOWNLOAD Arthur HUMPHREY (email) Arthur is founder and lead designer of Last Day of Work, a San Francisco based developer of games for the casual audience. Presently finishing a new franchise, Virtual Families, which will finally bring a family sim to the casual spaces, Last Day of Work has created an uninterrupted string of hits, including Fish Tycoon, Plant Tycoon and the popular Virtual Villagers series. Arthur started creating games on his VIC-20, continued along the Amiga/Commodore path, and finally made a career out of creating innovative games for PC/MAC, with a very small team and no outside funding. In his spare time he plays even more games, both casual and core. Arthur holds a Bachelor in Business from UCLA and a Bachelor in Computer Science from Hayward State University.