What Women Really Want

What Women Really Want - Part 2 Slides/Audio (97 MB)

Relaxation or Competition: Are hardcore and casual game genres merging? At last year’s Casual Connect, a cross section of women over 35, the hottest demographic among casual gamers, talked about their passion for social games, about the camaraderie that develops online among players. But behind their loves of these games are two contrasting motivations: casual games provide a way to relax as well as a means to stoke competitive fires. Are hardcore gamers and casual gamers merging? Forget about what you’ve heard and find out the real story when these women face off in an uninhibited focus group panel dedicated to revealing what drives the industry’s dominant playing group.

Delivered at Casual Connect Seattle, July 2009

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Kathy JOHNSON (email)

Kathy`s evangelism of disruptive technologies has garnered global media attention including appearances in international TV (BBC, CNBC, CNN, CBS), newspapers (The Sunday Times, The Guardian, the Wall Street Journal, Reuters, Daily Mail, Die Welt), radio (BBC, NPR, Bayerischer Rundfunk), and business and lifestyle magazines (Fast Company, Red Herring, Woman). Her pioneering ventures include co-founding blinkx.tv, the world`s first video search engine; Firefly, where she developed the international channel and distribution strategy before it was acquired by Microsoft; and the introduction of online loyalty, where Kathy was pivotal in the creation of international strategies for companies including Bertelsmann, Vivendi-Universal, BT and Dentsu. She was voted "2004 Agenda Setter" by www.silicon.com alongside Apple`s Steve Jobs, eBay`s Meg Whitman, and Chinese Premier Hu Jintao. She has also been named a finalist for the Stevie Awards for Women in Business Lifetime Achievement Award 2008. Kathy has also served as a consultant to Prime Minister Koizumi and has been closely involved with Japan`s first inbound tourism campaign, "Yokoso Japan," as well as Japan`s FDI (foreign direct investment) strategies with the Ministry of Economics, Trade and Industry.

HOME \| LECTURES & ARTICLES \| MARKETING & BUSINESS MODELS \| What Women Really Want - Part 2 Slides/Audio (97 MB) Relaxation or Competition: Are hardcore and casual game genres merging? At last year’s Casual Connect, a cross section of women over 35, the hottest demographic among casual gamers, talked about their passion for social games, about the camaraderie that develops online among players. But behind their loves of these games are two contrasting motivations: casual games provide a way to relax as well as a means to stoke competitive fires. Are hardcore gamers and casual gamers merging? Forget about what you’ve heard and find out the real story when these women face off in an uninhibited focus group panel dedicated to revealing what drives the industry’s dominant playing group. Delivered at Casual Connect Seattle, July 2009 DOWNLOAD Kathy JOHNSON (email) Kathy`s evangelism of disruptive technologies has garnered global media attention including appearances in international TV (BBC, CNBC, CNN, CBS), newspapers (The Sunday Times, The Guardian, the Wall Street Journal, Reuters, Daily Mail, Die Welt), radio (BBC, NPR, Bayerischer Rundfunk), and business and lifestyle magazines (Fast Company, Red Herring, Woman). Her pioneering ventures include co-founding blinkx.tv, the world`s first video search engine; Firefly, where she developed the international channel and distribution strategy before it was acquired by Microsoft; and the introduction of online loyalty, where Kathy was pivotal in the creation of international strategies for companies including Bertelsmann, Vivendi-Universal, BT and Dentsu. She was voted "2004 Agenda Setter" by www.silicon.com alongside Apple`s Steve Jobs, eBay`s Meg Whitman, and Chinese Premier Hu Jintao. She has also been named a finalist for the Stevie Awards for Women in Business Lifetime Achievement Award 2008. Kathy has also served as a consultant to Prime Minister Koizumi and has been closely involved with Japan`s first inbound tourism campaign, "Yokoso Japan," as well as Japan`s FDI (foreign direct investment) strategies with the Ministry of Economics, Trade and Industry.