Crazy Chicken: The Story of the Moorhuhn

Crazy Chicken: The Story of the Moorhuhn Slides/Audio (41 MB)

Want to learn how to get millions of people to play your game online and sell 15 million copies of a game in Germany? Come listen to one of the founders of the casual gaming business in Germany tell the story of the wildly popular “crazy chicken” called the Moorhuhn (Moorhen). Mr. Bogarts will discuss the importance of character brands and how that translates into corresponding product and marketing strategies.

Delivered at Casual Connect Europe, February 2009

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Helge BORGARTS (email)

With over 10 years of industry experience, Helge Borgarts serves as Managing Director at the phenomedia publishing gmbh, responsible for the global operations of the business with a focus on retail sales. After a diploma in science, he started his career with Blue Byte Software, a publisher and developer of games series like Battle Isle or The Settlers, today part of the UbiSoft group. After a fruitful and successful time he moved on to become MD of the German branch of sysis interactive simulations, an awarded Austrian company focusing on intelligent online community platforms and survey tools. After a scientific research break at the Heinrich-Heine University in Düsseldorf, he joined the phenomedia publishing gmbh in 2006.

HOME \| LECTURES & ARTICLES \| REFLECTION & POSTMORTEMS \| Crazy Chicken: The Story of the Moorhuhn Slides/Audio (41 MB) Want to learn how to get millions of people to play your game online and sell 15 million copies of a game in Germany? Come listen to one of the founders of the casual gaming business in Germany tell the story of the wildly popular “crazy chicken” called the Moorhuhn (Moorhen). Mr. Bogarts will discuss the importance of character brands and how that translates into corresponding product and marketing strategies. Delivered at Casual Connect Europe, February 2009 DOWNLOAD Helge BORGARTS (email) With over 10 years of industry experience, Helge Borgarts serves as Managing Director at the phenomedia publishing gmbh, responsible for the global operations of the business with a focus on retail sales. After a diploma in science, he started his career with Blue Byte Software, a publisher and developer of games series like Battle Isle or The Settlers, today part of the UbiSoft group. After a fruitful and successful time he moved on to become MD of the German branch of sysis interactive simulations, an awarded Austrian company focusing on intelligent online community platforms and survey tools. After a scientific research break at the Heinrich-Heine University in Düsseldorf, he joined the phenomedia publishing gmbh in 2006.