Slides/Audio (41 MB)Stats are boring right? Not so, good measurement is the single most powerful implement in your games development toolkit and in this session we’ll tell you why.
As the business of providing online games content becomes increasingly competitive it’s ever more important that games developers and publishers are measuring the success of their games effectively and making the very best use of their content. Rather than simply counting page impressions and views, accurately measuring and understanding how users actually interact with your content and how it’s passed around the internet is an invaluable asset both from the point of view of justifying ad spends and production effort, it gives you a competitive edge.
In this session we’ll take you through the most important aspects of tracking your content and more importantly how to interpret your results.
Delivered at Casual Connect Europe, February 2009
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Chris KEMPT (email)
Chris has spent way too much time in front of a computer. After graduating in Fine Art in ’98 he decided he wasn’t suited to fast food work and chose to pursue his love of the internet professionally, a decision which he has never regretted to this day. Chris has worked in a range of roles around the industry including as Creative Director - New Media for Redhouse Lane Communications and Production Manager of the world’s biggest dance music website MinistryofSound.com, Chris founded Kempt in early 2003.
Kempt are a digital marketing and production company who specialise in building and promoting flash games for a range of clients including Sony Europe, King of Shaves, the United Nations, NBC Universal and MTV. Their games receive many millions of visits every month.
In addition to production work Kempt run a casual online game portal, Killerviral.com and viral tracking system memecounter.com which is fast becoming the de facto standard for tracking viral in the UK.
