Video Advertising and the Reinvention of the Casual Game Business Model

Video Advertising and the Reinvention of the Casual Game Business Model Slides/Audio (32 MB)

Casual game play is different from reading a page of content or searching for something on a website. It is a lean-forward, engaged activity. As such, advertising in casual games should be viewed differently than traditional online advertising. Adult women also dominate the game player landscape and thus advertising needs to focus on this audience. How can casual games take advantage of this shift and opportunity? What are advertisers looking for when advertising in casual games? What additional benefits do the games and game audience provide? Show me the money, where is the monetary reward?

Delivered at Casual Connect Europe, February 2009

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Ty LEVINE (email)

Levine has over 15 years of experience spanning both traditional media and new media businesses. He serves as the companys Vice President of Marketing. Most recently, Levine was the Director of Marketing at BlueLithium, a leading online ad network which was acquired in October 2007 by Yahoo. At BlueLithium, Levine refined company positioning and value propositions that drove substantial increases in ad revenue and repeat advertising business. Prior, Levine served as Senior Director of Marketing at Knight Ridder Digital where he led the launch of Real Cities Network and built the network into 2nd place among local portal networks. Also at Knight Ridder, he relaunched CareerBuilder.com. He was also responsible for one of the first truly convergent media marketing programs while at Infoseek. Earlier in his career, Levine worked for a startup division of CBS/Infinity Broadcasting focusing on some of the industrys first interactive properties.

HOME \| LECTURES & ARTICLES \| MARKETING & BUSINESS MODELS \| Video Advertising and the Reinvention of the Casual Game Business Model Slides/Audio (32 MB) Casual game play is different from reading a page of content or searching for something on a website. It is a lean-forward, engaged activity. As such, advertising in casual games should be viewed differently than traditional online advertising. Adult women also dominate the game player landscape and thus advertising needs to focus on this audience. How can casual games take advantage of this shift and opportunity? What are advertisers looking for when advertising in casual games? What additional benefits do the games and game audience provide? Show me the money, where is the monetary reward? Delivered at Casual Connect Europe, February 2009 DOWNLOAD Ty LEVINE (email) Levine has over 15 years of experience spanning both traditional media and new media businesses. He serves as the companys Vice President of Marketing. Most recently, Levine was the Director of Marketing at BlueLithium, a leading online ad network which was acquired in October 2007 by Yahoo. At BlueLithium, Levine refined company positioning and value propositions that drove substantial increases in ad revenue and repeat advertising business. Prior, Levine served as Senior Director of Marketing at Knight Ridder Digital where he led the launch of Real Cities Network and built the network into 2nd place among local portal networks. Also at Knight Ridder, he relaunched CareerBuilder.com. He was also responsible for one of the first truly convergent media marketing programs while at Infoseek. Earlier in his career, Levine worked for a startup division of CBS/Infinity Broadcasting focusing on some of the industrys first interactive properties.