How to Monetize Social Games Globally

How to Monetize Social Games Globally Audio & slides (33 MB)

For many game developers, social networks are a new and exciting medium for monetizing and distributing games. While many envision social networks as a plug & play marketing solution, given the increased competition and a lack of a centralized consumer ranking system, game penetration rarely grows organically without additional marketing and promotional support. How should developers conduct marketing and promotions on social networks to get the most bang for their buck? And even if a game is able to beat the odds and grows organically, how are developers able to compete with large marketing and promotional budgets to make their game top in its genre?

Social networks offer a great opportunity for game professionals as the basic skills for creating fun and addictive game play are timeless. But there are additional game design challenges inherent in creating persistent experiences. How should developers make the transition to persistent gameplay and what are the most important game design elements needed for social games?

The power of global distribution is undeniable and if done right results in significant revenue gains with minimal additional investment. As Facebook and other social networks expand internationally, what should a developer consider in their localization and distribution strategy to take advantage of this opportunity?

Please join us as we explore the opportunities social networks provide developers and help developers better monetize their games.

Delivered at Casual Connect Europe, February 2010

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Rex NG (email)

Rex Ng co-founded 6waves, an international social games publisher, in January of 2008. As CEO & Chairman, Rex focuses on company strategy, marketing, and data analytics. Prior to 6waves, Rex served as the Director of Product Marketing at Watercooler Inc. Rex was an early employee at Yahoo! where he managed the strategic data teams in Europe and Asia for over 10 years. Rex holds a BS of Computer Science & Engineering and a BA of Philosophy from University of California, San Diego.

HOME \| LECTURES & ARTICLES \| INNOVATION \| How to Monetize Social Games Globally Audio & slides (33 MB) For many game developers, social networks are a new and exciting medium for monetizing and distributing games. While many envision social networks as a plug & play marketing solution, given the increased competition and a lack of a centralized consumer ranking system, game penetration rarely grows organically without additional marketing and promotional support. How should developers conduct marketing and promotions on social networks to get the most bang for their buck? And even if a game is able to beat the odds and grows organically, how are developers able to compete with large marketing and promotional budgets to make their game top in its genre? Social networks offer a great opportunity for game professionals as the basic skills for creating fun and addictive game play are timeless. But there are additional game design challenges inherent in creating persistent experiences. How should developers make the transition to persistent gameplay and what are the most important game design elements needed for social games? The power of global distribution is undeniable and if done right results in significant revenue gains with minimal additional investment. As Facebook and other social networks expand internationally, what should a developer consider in their localization and distribution strategy to take advantage of this opportunity? Please join us as we explore the opportunities social networks provide developers and help developers better monetize their games. Delivered at Casual Connect Europe, February 2010 DOWNLOAD Rex NG (email) Rex Ng co-founded 6waves, an international social games publisher, in January of 2008. As CEO & Chairman, Rex focuses on company strategy, marketing, and data analytics. Prior to 6waves, Rex served as the Director of Product Marketing at Watercooler Inc. Rex was an early employee at Yahoo! where he managed the strategic data teams in Europe and Asia for over 10 years. Rex holds a BS of Computer Science & Engineering and a BA of Philosophy from University of California, San Diego.