Connecting Casual and Hardcore Gamers: Case RedLynx Trials

Connecting Casual and Hardcore Gamers: Case RedLynx Trials Audio (36 MB)

During the past couple of years, RedLynx has developed a number of successful, digitally-distributed games. This presentation focuses on RedLynx’s most recent success, Trials, and sheds light on how RedLynx creates game ideas that have potential to expand to multiple platforms, and how those ideas are developed into great games, step by step, starting from selected platforms, expanding into new games and other platforms, and how that also builds overall awareness of the games among both casual and hardcore gamers.

Delivered at Casual Connect Europe, February 2010

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Tero VIRTALA (email)

Tero Virtala has been the CEO of RedLynx since 2002. Before that, he was a management consultant at PricewaterhouseCoopers for 5 years, developing and implementing strategies for Media-, Entertainment and IT-companies.

HOME \| LECTURES & ARTICLES \| REFLECTION & POSTMORTEMS \| Connecting Casual and Hardcore Gamers: Case RedLynx Trials Audio (36 MB) During the past couple of years, RedLynx has developed a number of successful, digitally-distributed games. This presentation focuses on RedLynx’s most recent success, Trials, and sheds light on how RedLynx creates game ideas that have potential to expand to multiple platforms, and how those ideas are developed into great games, step by step, starting from selected platforms, expanding into new games and other platforms, and how that also builds overall awareness of the games among both casual and hardcore gamers. Delivered at Casual Connect Europe, February 2010 DOWNLOAD Tero VIRTALA (email) Tero Virtala has been the CEO of RedLynx since 2002. Before that, he was a management consultant at PricewaterhouseCoopers for 5 years, developing and implementing strategies for Media-, Entertainment and IT-companies.