Audio & slides (28 MB)
Despite its rapid growth in recent years, there has been little comprehensive data available about the Flash gaming market despite the massive online audiences that it attracts. In the past, many game developers and market players largely operated on assumptions and interpretations of their own data to inform their decisions. This presentation will provide insight into this rapidly evolving market through the results of a survey comprised of over 1,100 Flash game developers and website owners over the course of 3 months. You will learn about the demographics, location, and economics of the Flash games developers market, and will find out how players are transacting out there today.
Delivered at Casual Connect Europe, February 2010
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Ada CHEN (email)
Ada Chen is Director of Product Marketing at Mochi Media, a company providing monetization, distribution and analytics tools and services for Flash game developers. She leads the marketing efforts for Mochi Media`s network of games, which reach over 100 million unique users each month. Prior to joining Mochi Media she was part of Microsoft`s adCenter team working with premium clients such as Netflix, Overstock, Blue Nile, and REI across retail, consumer packaged goods, education and insurance verticals. Ada received her undergraduate degree from The Wharton School at the University of Pennsylvania.
Alexander SHEN (email)
Alexander is the business development manager at Mochi Media. He spends much of his time contributing articles about the Flash space and fostering relations with a wide range of game developers. Prior to Mochi Media, Alexander has spent a number of years in the gaming industry with companies like SCEA, Leapfrog and Namco Networks of America. In his spare time, he`s often writing and illustrating comic strips and working on his own game creations.
