slides & audio(27 MB) Standing out in the European market is something which Zylom, with their deep focus on the European consumer, has focused considerable energy in constant research, beta boards and usability testing. This has a significant effect on how customers are approached including the acquisition of new customers, the messaging to contact them and the benefits of casual games which we highlight. This session will give an overview of how Real approaches the European market and how marketing and services are fine tuned based on the users and their preferences.
Delivered at Casual Connect Amsterdam, February 2008
Brendan McNulty (email) Brendan McNulty, is Director of Marketing at Zylom. He is responsible for maximizing gamers for both the Zylom and RealArcade sites in Europe. He also manages both brands throughout Europe. Prior to joining Real, Brendan was Business Development Manager for eDiets Europe, responsible for launching the German and Spanish sites, as well as expanding reach in the UK. He specializes in marketing to women online and does not subscribe to the “shrink it and pink it” philosophy of gaining female consumers. The internet and his work are passions for Brendan, so he consistently keeps up-to-date with new trends and opportunities online.