slides & audio(26 MB) Asian game industry has shown impressive growth in the recent years and South Korea is at the heart of this fast developing market. Though Western and Asian markets have been slow to integrate gaming offering, in recent years we have witnessed some huge success of Western games in Asia market, such as World of Warcraft and Starcraft. Understanding more about Asian gaming culture and its business environment, there is high potential for the casual games to make even larger success in this interesting market. Come learn from NHN, the largest online casual gaming company in South Korea on how Western companies can enter the Korean market with partnerships with South Korean companies.
Delivered at Casual Connect Amsterdam, February 2008
Steve Jeong (email) Steve Jeong is the head of game business development at NHN, the largest online portal company in Korea that runs both the number one search portal, NAVER (www.naver.com) and the number one game portal, Hangame (www.hangame.com). Since starting his career in the IT industry in 1995, he has been working in various areas of the IT industry including gaming as a business alliance specialist. With his broad relationship with game developers, he is trying to develop a new business model for casual games that will work out best in Asia markets, an environment where online multiplayer games and micro transaction based billings are dominant.