The Name of The Game! | Terri Hardie, Sean Elliot, Steve Shatford, Arthur Humphrey, Nick Fortugno

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The Name of The Game! Slides/Audio (83 MB) Whats in a name? When deciding on a name for your game, inspiration may strike when you least expect itor maybe not at all! How do you pick a great name for your game? Do you try and establish a brand right from the start or do you just go with something catchy? Come hear what other top developers and publishers have to say about game names and hear the inspiration behind the names of some of the best-selling games of all time! Delivered at Casual Connect Seattle, July 2009


Terri HARDIETerri HARDIE (email) Terri Hardie is the Arcade Producer at Reflexive Entertainment and is responsible for evaluating and accepting all of the games launched in Reflexives online game distribution portal. Hired to help manage and grow the Reflexive Arcade, Terri has seen the industry, as well as the Arcade, take off like a rocket with more game submissions than are even feasible to launch. Her passion for games is exceeded only by her desire to bring the best games to the people who matter most, the gamers! Prior to working for Reflexive Entertainment, Terri received her Bachelor of Arts Degree in English from Cal Poly, San Luis Obispo. She spent too many years in a boring law firm, playing any game she could get her hands on in her free time, until she landed her dream job at Reflexive Entertainment. Now, she plays games for a living and couldnt be happier!

Sean ELLIOTSean ELLIOT (email) Yuri Labintsev (aka Sean Elliot) is VP of Business Development with Playrix Entertainment, a top-tier casual games developer and publisher. The team behind such hits as Call of Atlantis, 4 Elements, Fishdom, The Rise of Atlantis, etc. has grown to over 80 talented professionals and significantly expanded its production and publishing operations. Sean has been with the company since its inception in 2004 and helped grow a startup into what is now a serious casual games developer and publisher with an extensive network of distribution partners, an experienced in-house development team and a number of talented external studio partners. His responsibilities include identifying new business opportunities as well as building key partnerships in publishing and distribution across multiple platforms. He has a degree with honors in English and German languages and also completed coursework at Michigan State University where he picked up the name Sean Elliot that has been his work alias ever since.

Steve SHATFORDSteve SHATFORD (email) Steve Shatford is the President & CEO of Games Cafe Inc. (GamesCafe). Over the past 15 years he previously co-founded 3 other video game companies, including publically trading companies, producing successful games that won numerous top accolades and awards from the video game industry. Mr. Shatford focuses his efforts on GamesCafes product & business development, acquisitions, strategic & retail marketing, directs sales and licensing. He directs all game projects at GamesCafe and has produced 8 skus commercially in the last 3 years, specifically for the casual games industry, several titles being localized into many languages and have been awarded the #1 best selling games worldwide for two years in a row (2007* & 2008*). His previous companies have worked with many console manufacturers including, Nintendo, Atari and others, producing top selling internal 2nd party titles for emerging next-generation video game console platforms. In a related field, video games being tied closely to the video & film industry and early in his career, he developed one of the worlds first non-linear broadcast/film editing systems with hardware partner U.S. MacroSystems in collaboration from Panasonic. He has consulted for various Venture Capital firms with hi-tech and product development stage companies and has spoken at various events for the high-tech financial / investment / development community.

Arthur HUMPHREYArthur HUMPHREY (email) Arthur is founder and lead designer of Last Day of Work, a San Francisco based developer of games for the casual audience. Presently finishing a new franchise, Virtual Families, which will finally bring a family sim to the casual spaces, Last Day of Work has created an uninterrupted string of hits, including Fish Tycoon, Plant Tycoon and the popular Virtual Villagers series. Arthur started creating games on his VIC-20, continued along the Amiga/Commodore path, and finally made a career out of creating innovative games for PC/MAC, with a very small team and no outside funding. In his spare time he plays even more games, both casual and core. Arthur holds a Bachelor in Business from UCLA and a Bachelor in Computer Science from Hayward State University.

Nick FORGTUGNONick FORTUGNO (email) Nick Fortugno is a co-founder and President of Rebel Monkey, a NYC-based casual game studio. Before Rebel Monkey, Fortugno was the Director of Game Design at Gamelab, where he was a designer, writer and project manager on dozens of commercial and serious games, and served as lead designer on the downloadable blockbuster Diner Dash and the award-winning serious game Ayiti: The Cost of Life. Nick teaches game design and interactive narrative design at Parsons The New School of Design, and has participated in the construction of the schools game design curriculuum. Nick is also a co-founder of the Come Out and Play street games festival hosted in New York City and Amsterdam. His most recent writings can be found in Second Person: Role Playing and Story in Games and Playable Media, published by MIT Press.

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