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Audio & slides (355 MB)Only audio (40 MB) Advergames are one of the few examples where brands can successfully entice consumers to participate with their brands, play with advertising messages and spark the viral effect. However, advergames can be perceived as new or too risky by some marketers. In this session Helen Copnall from E&D, Microsoft, will provide insight into why advergaming should be a key component in the digital marketing mix, how to build an effective advergame as well as share case study examples of successful campaigns that have used advergames to effectively engage their target audience. The session is designed for marketers, creative agencies and developers. Delivered at Casual Connect Europe, February 2010
Helen COPNALL (email) Helen Copnall has worked in online media since 1996, and for the last 8 years at Microsoft in a variety of product marketing roles covering social networking, console games and casual gaming. Her responsibilities have included , UK Product Manager for WL Messenger, EMEA Product Manager for Xbox LIVE and she is currently Product Manager for Games on Windows Live Messenger worldwide.
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