Mobile + Social, Show us the Money | Volker Hirsch

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Mobile + Social, Show us the Money Audio & slides (33 MB) Delivered at Casual Connect Europe, February 2010

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Volker HIRSCHVolker HIRSCH (email) Volker recently co-founded Blue Beck, a new social games creator and publisher focusing to bring back true sociality to electronic games. It publishes to the iPhone and other smartphone platforms, Facebook as well as emerging handheld digital platforms. He is also a Strategy Advisor to social infrastructure software specialists Scoreloop. Volker has been at the forefront of mobile and digital media for nearly a decade. He was General Counsel and Head of iSmartMoney at mobile applications incubator iWorld where, in 2002, he helped conceive the world’s first mobile artist services for the likes of Britney Spears, Eve and Duran Duran and worked with radio stations to use mobile as an audience activation tool. He then helped Mforma (now known as Hands-On Mobile) solidify their position in Europe and oversaw their licensing and business development business outside the US and China with some landmark licenses such as Marvel, Hasbro, Activision, LEGO, BMW, Konami and the World Poker Tour. In 2008, he co-led the MBO of the business (now called Connect 2 Media).

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