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Audio & slides (46 MB) Social game design must not only result in a fun product, but must also bend to the whims of the business environment. How does the production and game design process work in this environment? What do you need to do inside of your production process to ensure success? Delivered at Casual Connect Europe, February 2010
David ROHRL (email) David Rohrl is the Executive Producer at Playdom who oversees the studio focused on new intellectual property. Rohrl has over 15 years of game development experience and previously occupied senior production and game design roles at Zynga, PopCap, EA/Pogo and The Learning Company. He has produced more than two-dozen published titlesmost notably, Word Whomp and Tumble Bees and has served as managing producer on a dozen more. A respected industry thought leader, Rohrl oversees the annual Casual Games Summit and speaks regularly at major industry events.
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February 2013 Hamburg, Germany 
