Competing for the Social Games Dollar: New Ways to Monetize | Jeremy Shea, Davin Miyoshi, Kenny Rosenblatt

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Competing for the Social Games Dollar: New Ways to MonetizeGSN has extended their destination site technology to Facebook, launching the skill game monetization engine into the social market. From token tournaments to challenges against your friends with real cash payouts and leveraging popular brands, social games have a new tool with a proven LTV. Join us for a discussion behind the strategy, technology and partner perspective. Delivered at Casual Connect Seattle, July 2010

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Jeremy SHEAJeremy SHEA (email) Jeremy Shea is vice president of GSN Digital Labs, an entrepreneurial group within GSN that is the innovation engine for new game concepts as well as expanded platform development. In his role Jeremy is responsible for the strategic and operational management of a team of resources that include creative, design, product management, technology and engineering. Prior to establishing the Labs team, Jeremy served for six years as WorldWinner’s vice president of Product Management. In this role he managed a cross-functional team and played a key role in several corporate mergers including WorldWinner’s merger with SkillJam Technologies. The merger resulted in significant revenue growth for the combined organization and helped to solidify WorldWinner as the top company in the skill-based games industry. Throughout his career, Jeremy has held other roles in product management, risk compliance and finance. Jeremy earned his Bachelor of Science in Economics-Finance from Bentley University in Waltham, MA as well a Juris Doctor from Suffolk University Law School in Boston.

Davin MIYOSHIDavin MIYOSHI (email) Davin leads GSN’s Games application (http://apps.facebook.com/mesmogames/), a top 40 game on Facebook, where over 3 million unique monthly users play casual Flash games and compete in tournaments for virtual currency. Previously, Davin was a Co-Founder and CEO of Mesmo, a leading social game developer that since the launch of the Facebook platform in 2007 has engaged over 25 million unique users on Facebook, MySpace, hi5 and Bebo. In addition, Davin helped build two other Internet start-ups. At Intraware, a pioneer in online digital media distribution, he was integral in helping the company achieve a $2+ billion market cap and $50 million in annual revenues. After Intraware, Davin joined as VP of Business Development and one of the first employees at EQuill, an early social web discovery and annotation company that was acquired by Microsoft. He started his career in Investment Banking at Montgomery Securities (acquired by Banc America Securities) and also led corporate development initiatives at 3Com. Davin serves on the Executive Committee of the Board of Directors for Hands On Bay Area, a Bay Area non-profit where he previously served as the Board Chair and Treasurer. He received a Bachelors degree in Economics with honors from the University of California at Berkeley.

Kenny ROSENBLATTKenny ROSENBLATT (email) Kenny Rosenblatt is the CEO and co-founder of Arkadium. Since the Company’s inception in 2001 Kenny has helped to develop hundreds of games for clients such as CBS, Harrah’s, Reebok, Mattel, Hearst, and AARP. Along with his wife and business partner Jessica, Kenny is responsible for driving the long term strategic direction of Arkadium and serves as the Company’s chief technologist. His extensive experience in the games arena, along with his entrepreneurial spirit has helped him always stay at the cutting edge of the games industry. Prior to founding Arkadium, Kenny was Vice President of Emerging Technologies at On2, a broadband media company, where he developed innovative Video on Demand systems for iTV and Set Top Boxes.

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