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Everyone knows the largest demographic of online game players are women over 35, but when is the last time you had a chance to hear directly from this group? According to research, moms are increasingly older, more educated, and are now wielding nearly $2.1 trillion in spending power in the US alone. King’s Managing Director of North America, Owais Farooqui, moderates a panel of six avid social gamers who also happen to be moms. Be sure to bring your own questions, as we’ll be taking input from the audience live and through Twitter. Delivered at Casual Connect Seattle, July 2010
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Owais FAROOQUI (email) Owais heads up King.com in North America and is responsible for groundbreaking partnerships with NBC, CBS, Yahoo!, Real Networks, and Lifetime. He has more than 11 years experience in online marketing and business development. Prior to King.com, Owais was Senior Director, Online Marketing at Knowledge Adventure, the leader in adventure-based 3D virtual worlds for kids, and was also Senior Director of Marketing at Academy123, which was acquired by Discovery Communications.
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