The Not-So-Casual Journey To Mainstream Entertainment | Matt Hulett

Casual Games are on the fast track to become the next mainstream media, with the potential to connect millions of players around the world with gaming experiences that stretch across virtually any screen and venue. But in any industry that’s exploding this fast, there are bound to be some growing pains along the way. Hulett will address how our success and rapid growth as an industry has resulted in silos across the casual games space, and discuss ideas for how everyone in the casual business can deliver a more integrated, interactive, connected and fun player experience for casual games consumers everywhere. Delivered at Casual Connect Seattle, July 2010

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Matt HULETT (email) Matt Hulett is chief revenue officer for GameHouse, the Casual Games Division of RealNetworks, Inc. He also serves as executive chairman of Mpire, the fastest growing online advertising optimization company today, where he previously was chief executive officer. Before Mpire, Matt was president of the corporate travel division of Expedia, Inc., the world`s largest online travel company, where he launched the corporate travel business from an idea to a billion dollar worldwide leader in just a couple of years. Prior to that, Hulett was a founding partner of the next generation entertainment company, AtomFilms and president of Atom Entertainment, which was successfully sold to Viacom. Hulett also ran the market-leading Reflection X product line at AttachmateWRQ, a privately-held provider of enterprise software. Hulett’s current position is not his first at RealNetworks; he was a founding consumer products leader and launched many of Real’s earliest successful products. A Seattle native, Hulett is a recipient of the Puget Sound Business Journal’s “40 Under 40″ award and a contributing blogger to Seattle20 and AlwaysOn.