Virtual Goods Get Addicting: Launching a Virtual Goods Platform on AddictingGames.com | Joel Breton

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Virtual Goods Get Addicting: Launching a Virtual Goods Platform on AddictingGames.comJoel Breton, Director of Content at AddictingGames.com, part of Nickelodeon/MTVN Kids and Family Group, will present a 30-minute case study detailing the launch of the AG virtual goods platform. Breton’s case study will explore the processes, challenges and rewards of entering the virtual goods market. In addition, the discussion will highlight the opportunities AG is providing to independent developers, who are now able to create and monetize their games like never before. Breton has overseen the growth of the site, which now holds a library of more than 3,500 games, receives more than 30 million visitors per month, and has become the largest youth-oriented online game site in the US. Delivered at Casual Connect Seattle, July 2010

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Joel BRETONJoel BRETON (email) Joel Breton is the Director of Content at AddictingGames, the leading online game site in the US which is owned by MTV Networks. Joel recently directed the launch of the AddictingGames virtual goods platform that enables game developers to sell virtual goods in their games that are published by AddictingGames. He works with many of the top game developers around the world to develop and launch 50 new games each month for the 30 million monthly visitors to AddictingGames.com. Joel and his game team at AddictingGames are currently supporting game developers with design, development, and funding to allow them to produce hit virtual goods enabled games. A 17 year veteran game developer, Joel has produced and created more than 20 top-selling videogames in his career, including Unreal, Virtua Fighter, Major League Baseball, Amped 3, Pirates Of The Caribbean, Bomberman Live, Moto Rush, Stick Hero, and Adventure Factory.

Virtual Goods Get Addicting: Launching a Virtual Goods Platform on AddictingGames.com | Joel Breton , 3.5 out of 5 based on 2 ratings

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