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Come learn from those who have data from hundreds of games monetizing virtual goods. Using demographic and sales data from a number of current iPhone and Facebook games, experts in this field will explore what types of virtual goods are the most popular, what are the best payment options, the economics of a free-to-play app versus a paid application, and whether freemium is right for your application. Mini lectures include: How to price your virtual goods, Eric Gonzalez, Doubloon How to integrate virtual goods into your application for maximum revenue, Lex Bayer, Playspan Who buys what and why, and how to hook consumers, Ian Swanson, Sometrics The economics of ownership transfer of virtual goods, Mark Sendo, Bodega Bid Monetizing and distributing mobile applications, Lee Linden, Tapjoy Delivered at Casual Connect Seattle, July 2010
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Eric GONZALEZ (email) &Wireless (LSE: CW), and several other companies. Eric holds Bachelors degrees from Florida International University and a Masters from University of Texas, Austin. Eric has also been in every rock band in existence since 1974, along with Bjork.
Lex BAYER (email) Lex Bayer is a Silicon Valley entrepreneur who has led product development at a series of early stage high-tech startups across multiple industries for the last 10 years. Prior to joining PlaySpan, Lex was the CEO and co-founder of Spare Change Payments, the leading payment platform designed specifically for social networks and one of the first players to evangelize the microtransation model on the social networks. Available on Facebook, Bebo, and MySpace, Spare Change has processed millions of payment transactions since its launch in February 2008 and is utilized on over 700 third party applications as a means to monetize virtual goods. Prior to Spare Change, Lex served as the VP of Product & Technology at Avantis Medical, a medical imaging company, where he established and led the engineering team. Lex received both an MS and BS degrees in engineering from Stanford University.
Ian SWANSON (email) As the co-founder and CEO of Sometrics, Ian Swanson brings together publishers, advertisers and consumers from all types of online experiences MMOs, casual and social games. As the visionary of Sometrics, he helps maximize revenue for publishers, drive traffic and leads for advertisers, and enhance gameplay for consumers with Sometrics’ technology. The company’s offerings allow partners to learn which audience demographics are responding to specific offers, and directs traffic accordingly to optimize conversions and increase revenue. Under Ian’s leadership, Sometrics launched the industry’s first virtual currency platform in December 2008, helping publishers manage all virtual currency monetization from multiple offer providers. Today, the company’s Offer Solution and Payment Manager have a global reach with more than 4,000 ads across the global network.
Mark SENDO (email) Mark’s start-up experience is vast.His current undertaking is Bodega Bid, the world’s first sanctioned multi-platform virtual goods marketplace. With the the social gaming industry rocketing skyward, a marketplace is inevitable, and Bodega Bid is ready to take its seat is the premiere virtual goods marketplace. Mark is the inventor of the revolutionary patent pending Bodega Bid Settlement API for Virtual Goods, which Bodega Bid uses to settle all transactions made. Armed with years of experience and unmatched charisma, as well as a committed team of investors, advisors, consultants, and interns, Mark is ready to take Bodega Bid to the next level. Mark`s start-ups include A3 Technologies, Ann Arbor, MI and PrepaidSolutions.co.uk, a wholly owned subsidiary based in London, England. Mark designed, created and launched the world`s first PartyPoker.com pre-paid gift card. Prior to A3 Technologies, he resurrected Internetmoney.com and co-founded IMX-Solutions.com. Mark was the primary inventor of a Patent that enables Secure Monetary Transactions Across the Internet with IMX-Solutions.com. In addition, Mark is also the primary inventor for Kidscash.com, a safe, convenient way for kids to shop online without credit cards. Mark is the primary inventor for URturn having discovered a method to award Points to Users from third party sites. Mark launched Mortgageonline@msn.com, the first site to provide mortgages online through Microsoft in 1994. MortageOnline’s icon appeared on MSN’s Personal Finance home page right next to Chase Direct and Schwab. Mark holds a B.A. in Economics from the University of Michigan and attended the Rackham Graduate School of Applied Economics. Mark is a Macroeconomist by education and is the primary author on the Intellectual Property as well as other patents.
Lee LINDEN (email) Lee Linden is the co-founder of Tapjoy, a platform offering mobile publishers solutions for application discovery, rich advertising, and virtual good sales. Lee previously worked in product development at Microsoft, helping engineer both enterprise and consumer offerings. He also co-founded ContestMachine.com, a self-service online promotional marketing service with thousands of small business customers. Lee studied computer engineering at the University of Michigan and has an MBA from Stanford`s Graduate School of Business.
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