Monetizing Your Game Soundtracks | Greg RAHN, David WEINER, Aaron WALZ, Brian CHO

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Monetizing Game SoundtracksGame audio does not have to just function inside a game. These presenters will share how they have monetized game audio through physical and digital channels, and thereby also further branded games.

Delivered at Casual Connect Seattle, July 2011.

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Greg Rahn is an award-winning composer and sound designer who has been creating sound and music for TV, video games, social games, and mobile phones for over 16 years. His work can be heard on over 170 game titles for clients including Zynga, Playdom, PopCap, EA, Hasbro, Disney, Ubisoft and many others. He specializes in creating immersive soundscapes that are cohesive and highly entertaining for the end user.[Email Greg]

David Weiner A self-taught musician, David Weiner has played in a diverse range of bands for over 20 years. Transitioning to scoring in 1999, he founded Atomicon, and has since provided music for clients such as Nike, Toyota, Delta Airlines, Intuit, Sesame Street, and Technicolor Digital, has scored and sound-designed over two dozen games for the iPhone, and released two game soundtrack albums. He currently plays bass in alt-country band The New Independents, and writes beats for “nerdcore” artist Schaffer the Darklord. [Email David]


Aaron Walz, composer and sound designer primarily for casual, social and mobile games, earned his BA in music from Sonoma State University. He recently scored the top-ranking Facebook adventure, Ravenwood Fair, which enjoys 25 million plays per month. He has received several awards for his audio work including “Best Game” at GDC’s Independent Game Festival and Game Tunnel’s “Best Sound.” Aaron sings and records with several projects and performs with the Golden Gate Men’s Chorus. He has trained with Grammy award winner, Joseph Jennings, Chris Fritzsche of Chanticleer and Clerestory, Magen Solomon of SFCA, Will Johnson and Robert Worth, among others. Aaron strives to create music for media that stands alone as a worthy contribution to art. Aaron is a co-founder and partner of the Game Audio Alliance.[Email Aaron]


Brian Cho is The Head of Business Development & Marketing for Booyah!, creators of location based mobile games MyTown & DJ Rivals as well as Nightclub City on Facebook.rior to joining Booyah!, Cho spearheaded digital business & corporate development for Ubisoft Entertainment, working closely with the NCSA President and Head of M&A to help define Ubi’s digital strategy. Cho began his career at Deloitte Consulting, where he established strategy and operations knowledge, engaging with entertainment clients ranging from EA to Vivendi Universal.[Email Brian]

 

 

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