Explore what it takes to establish social game development teams and launch social games content in Asia ranging from development, production, culturaliztion and distribution. Specific examples from The Smurfs & Co. for Facebook and Mixi.
Delivered at Casual Connect Asia, May 2012.
is currently Managing Director of Ubisoft Chengdu, located in Sichuan, China. Established in September 2007, the Western China studio currently employs 180 employees focused on creating online games for Asian and Western markets. The studio’s most successful games shipped to date include The Smurfs & Co. for social networks Facebook and Mixi, and the downloadable title Scott Pilgrim vs. the World: The Game for Xbox 360 and PS3.