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In only a few short years, the games industry has made a dramatic change from selling boxed products to digitally downloadable and browser-based games. This shift affects everything from game design to publishing, distribution and revenue generation. In this lecture, I will discuss key market forces in the industry’s new ecosystem, how game companies can make the most out of them, and what to expect next. Central to this presentation is the use of current market data and primary research. The audience will gain a better understanding of the overall games market and its drivers. No previous knowledge on the subject is required.
Delivered at Casual Connect Europe, February 2012.
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Joost van Dreunen has over fifteen years of commercial research experience in interactive entertainment and technology industries. Prior to founding SuperData he held senior positions at Nielsen Online and DFC Intelligence. Joost is an affiliate researcher at the Columbia Institute for Tele-Information, a member of the Center of Organizational Innovation, and teaches at New York University. He holds a doctorate from Columbia University.
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