Fundraising 101 for Game Companies | Paul HEYDON

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 Fundraising 101 Raising money is not an easy task no matter how successful a game company is or how great the team is. There are many issues to deal with and timing is one of the important ones. With over $1 billion raised in venture capital by game companies in each of the last 4 years and over $5 billion in exits just in 2011, most VC’s, strategic investors and even many angel investors are keen to invest in the next great game company. So now is the actually the best time ever in the history of the game sector to raise money.The question is how to do that successfully with fair terms. Paul’s session will address this question using both his insight from over 12 years advising game companies as an investment banker but also as an investor in game companies in the past 3 years.

Delivered at Casual Connect Europe, February 2012.


Paul Heydon covers the digital media sector at Avista Partners with a strong specialization in the game sector. Paul is also a Partner at London Venture Partners which invests in the game sector. Previously, he served as Managing Director at Unity Capital, a firm he founded in London in December 2004 advising on the Digital Media sector. Prior, Paul was the Head of Interactive Entertainment at Commerzbank Securities for about 4 years where he had global responsibility for the interactive entertainment sector. Prior to Commerzbank, Paul was on the media team at ING Barings for 2 years. Paul has helped digital media companies globally on transactions with a total value of over $1 billion. Paul has worked on a variety of transactions including cross-border M&A, IPO’s, convertible bonds, private placements and strategic advisory with many digital media companies including: PlayJam, Unity Technologies, Channel Four, Infogrames, Ubisoft, Canon Europe, Criterion Software, Endemol, Teliasonera International Carrier, and Lionhead. Mr. Heydon earned both a MBA and a HBA from the Richard Ivey School of Business at the University of Western Ontario in Canada.

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Fundraising 101 for Game Companies | Paul HEYDON, 2.8 out of 5 based on 4 ratings

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