What are the factors in the current economy that can facilitate the same? Focus will be on the Indian market which is the 3rd largest Internet market in the world after US & China.
Delivered at Casual Connect Asia, May 2012.
Siddhartha Roy is the Chief Operating Office for the Consumer Business & Allied Services at Hungama. His key responsibilities include strengthening the digital marketing initiatives with Hungama Digital; and the gaming business with Hungama Game Studio. Under his guidance, Hungama also set up a one of its kind consumer venture in digital entertainment- Hungama.com. He has previously also been responsible for spearheading the Hungama Mobile business.
Prior to Hungama, Siddhartha is also the co- founder of BigAdda, India’s largest youth network, a part of the Reliance ADA Group. During his tenure Bigadda gained a vast user base of 2.4 million. He has also worked with MTV Networks and Star TV, India. He has over 10 years of experience in new media communications.
Over the last decade, Hungama has created and executed some award winning campaigns in the digital space. The company has created innovative marketing solutions for over 350 brands including Coca Cola, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi and Cadbury’s. Hungama also has under its banner Hungama Mobile, South Asia’s largest aggregator, developer and publisher in the mobile entertainment; and Bollywooodhungama.com the world’s most respected Bollywood portal. Hungama has emerged as the clear leader in the digital industry in terms of content acquisition within the country.