As the world’s leading provider of social game services, Zynga is providing more play in the daily lives of millions of people across the globe. And, just as the world is increasingly borderless, so are the people connecting to each other through Zynga’s games. Brian Taptich, Zynga’s Vice President of International Development, will discuss the importance of making these global connections more compelling by servicing players in their own language. Games are more fun when you play in your native language, pay with your local currency, and have recognition for local brands represented through integrations or advertising. He will focus his discussion on how internationalization in social games can be meaningful and inspirational for players no matter what language they speak.
Delivered at Casual Connect Asia, May 2012.
Brian E. Taptich is Vice President of International Development for Zynga Inc, the world’s leading provider of social game services. A highly seasoned online executive since 1994, Brian leads the strategic direction and ongoing execution of all of Zynga’s international initiatives.
Prior to joining Zynga, Brian held senior executive positions in corporate strategy, business development and marketing at BitTorrent, Inc. and Electronic Arts. Earlier in his career, Brian worked in technology finance with the Silicon Valley venture capital firm Doll Capital Management and investment bank Allen & Company. Brian got his entrepreneurial start in Silicon Valley as one of the first editors at Red Herring magazine, and was one of the co-founders of alarm:clock worldwide.
Originally from Washington D.C., Brian holds a B.A. from Williams College and an M.B.A. from the Kellogg School of Management.