Can cross-platform gaming boost your business and add value for your customers? Or is it over hyped? What are the success factors and pitfalls when you connect your games to the social graph? Should you introduce a shared virtual currency for all platforms? How can you leverage your IP across social networks and mobile devices? In this presentation, GameDuell’s co-founder and Creative Director, Michael Kalkowski, will share key metrics and learnings taken from several cross-platform social games. You will get insights into GameDuell’s most recent experiences and learn how you can grow cross-platform communities and increase monetization and player engagement.
Delivered at Casual Connect Europe, February 2012.
Michael Kalkowski is co-founder and Creative Director of GameDuell and is responsible for the company’s games, websites, and player communities. He has produced more than 60 casual and social games and has a passion for creating great teams and products that people love. Michael started his ventures as a serial entrepreneur 12 years ago as a founder of dooyoo.com. In his previous life he worked as an international product and marketing consultant. He holds several business degrees from Germany and an MBA from Eastern Illinois University (USA).