Smart Gamification: Seven Core Concepts for Creating Compelling Experiences | Amy Jo KIM

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Smart GamificationGames are infiltrating every aspect of daily life – and everyone’s now a gamer, in one form or another. Early-on “gamification” involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, — using a blend of intrinsic and extrinsic motivations. In this talk, we’ll do a teardown of the biggest and most influential social gaming services, and distill those lessons into these Seven Core Concepts for Smart Gamification.

1. Know who’s playing – design for their social style

2. Build Positive Emotions (PERMA) into your core activity loop

3. Build a system that’s easy to learn and hard to master

4. Design for Onboarding (Tutorial), Habit-Building (Grind), and Mastery (Elder Game)

5. Use Progress Mechanics to “light the way” towards learning and mastery

6. As players progress, unlock greater challenges and complexity

7. Deliver intrinsic motivations like Power, Autonomy and Belonging


Delivered at Casual Connect Seattle, July 2011.


Amy Jo Kim, Ph.D. is a social game designer who’s worked on Rock Band, The Sims, eBay, Netflix, Ultima Online, Lumosity, MetroGirl, and Amy Jo is adjunct professor of Game Design at USC’s Digital Media school, recently named top US-based game design school. She’s also the author of Community Building on the Web (2000), a design handbook for digital communities that’s used worldwide at game studios & universities.[Email Amy]


Smart Gamification: Seven Core Concepts for Creating Compelling Experiences | Amy Jo KIM, 4.8 out of 5 based on 6 ratings

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