The casual games space has consistently evolved and grown over the last several years. Within that, new ways of interacting with users, monetizing, adapting to new platforms, game development methods and the way we think about gaming has transformed. It’s no longer simply a “product” focus, developing a one-off game that fizzles out quickly after launch. It’s becoming an emphasis towards games as a “service” – games that don’t end at the launch, but begin there.
This keynote, presented by the co-founder and CEO of long-time industry leader, King.com, explores the dramatic transition of the industry from games as a product to games as a service. He will dissect the evolution of how game developers have grown their content offerings with the intent of strengthening the connection with the audience over a much longer period of time vs one-off offerings. The presentation will discuss the concept of games that aim to create a journey with users that is nourished by game developer’s ability to create addictive story lines, compelling social interaction and a strong consumer experience.
Riccardo will take a case study approach to share with attendees the potential for widespread global adoption with data points, best practices and lessons learned from King.com’s very own treasure chest of games as they have evolved over the last several years. He will dive into the lessons learned that helped shape the convergence of the industry and will explore the impact across the board from design to customer service/experience.
Delivered at Casual Connect Europe, February 2012.
Riccardo Zacconi is the CEO and co-founder for leading provider of casual social games company, King.com. With nearly 200 games and over one billion games played per month, King.com has a proven track record of developing successful social, competitive and pastime experiences to millions of people across the globe. The company has been profitable since 2005, with investments from Apax and Index Ventures. As CEO, Zacconi leads the overall strategic direction of King.com, establishing the company with influential team members from his previous roles and ventures.
Prior to forming King.com, Zacconi was vice president of sales and marketing for the successful dating service, Udate.com, which was bought by InterActive Corporation (IAC) for $150M; he was entrepreneur in residence at Benchmark Capital; and CEO for online portal, Spray Network, whose parent company sold to Lycos for $760M. Zacconi also worked in strategy consulting for over eight years, primarily for the Boston Consulting Group in