A panel of industry leaders having an open debate about what makes content on Facebook thrive, survive, or dive. Discussion to address key issues such as, whether or not branded content belongs on Facebook, what can be learned from the veterans, if new social game brands can co-exist with established game brands, if brands are focused enough on Facebook and do they know what they are getting in to, and more.
Delivered at Casual Connect Seattle, July 2011.
Mike Vorhaus is the President of Magid Advisors, a unit of Frank N. Magid Associates. Mr. Vorhaus founded the Internet and New Media practice in 1995, with AOL and Excite as his first two clients. Magid has completed over 2,500 engagements with over 100 clients including Google, Digg, LinkedIn, Metacafe, MSN, Ask Jeeves, Yahoo!, Warner Bros, Reuters, AOL, Dow Jones, NY Times, Tribune, USAToday and NBC.
Mr. Vorhaus began the Gaming practice in 2001 with EA and Sony as his first two clients. Mike now works with most of the major game publishers. He provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. Mr. Vorhaus has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He has also led Magid’s efforts providing investment and strategic advice to investment firms regarding media and related assets. [Email Mike]