With the launch of the Facebook platform in 2007, there were no other platforms to consider and publishing meant doing it yourself or raising venture capital. By 2012, the landscape has radically shifted, with many new platforms offering compelling opportunities for the emerging developer. In addition, there has also been an emergence of a whole new group of publishers and a myriad of options for funding, building and distributing your social game. Witz has been developing games on the Facebook platform since early 2008 and through his company’s experience working with large publishers like Sony, Zynga, and Microsoft, will share his current view of the landscape and where things might be headed.
Delivered at Casual Connect Seattle, July 2012.
Michael Witz is the founder and CEO of Mob Science, an early Zynga Platform partner and one of the top game developers on Facebook, with more than 50 million users having installed its popular applications such as inFamous Anarchy, Coffee Bar, Snowball Fight, Willy’s Sweet Shop, Sea Garden, Christmas Cheer, Halloween Haunting, Drinks On Me and many others.
David has been building games since high school. He started his career as a game designer and co-founder at Iron Realms Entertainment. In 1997, Iron Realms became the world’s first company to sell virtual goods in games, building a successful business model around the practice. He has since played founding roles at companies across the online, mobile and social gaming sectors.
Today, David runs Gaming Insiders, a private community for the entrepreneurs and executives who are building the new games industry. Prior to Gaming Insiders, he was the co-founder of social gaming studio Summerlight (acquired by Sojo Studios in 2011). Before starting Summerlight, David led business development at social gaming pioneer Meteor Games where he played a critical role in the creation of hit title Island Paradise.