Kongregate (A GameStop Company) is a distributor of nearly 100 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of games have the most success monetizing. This talk will look at site-wide trends and dig into specific game metrics. Attendees will learn about what metrics correlate strongly to high ARPUs and general recommendations for how to design and optimize a successful virtual goods game.
Delivered at Casual Connect Europe, February 2012.
Emily Greer co-founded Kongregate in 2006 with brother Jim and as COO oversees most day-to-day operations including product development, marketing, community, and monetization. Prior to Kongregate, Emily worked in marketing/e-commerce for various catalogers & retailers building statistical and financial models predicting customer behavior as well as doing product analysis, customer research, strategic planning and website development.