Social Mobile Platforms: Strategies for Developers | McBRIDE, TAKAHASHI

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The convergence of the two hottest platforms in casual games, social + mobile=opportunity! But what are the trends within the trend? Michael McBride and Dean Takahashi will expose their thoughts on this blossoming social-mobile market and offer strategies for developers aiming to leverage this phenomenon as well as other established platforms.

Delivered at Casual Connect Seattle, July 2012.

Michael McBride

Michael McBride is Vice President, Platform at ngmoco (DeNA). He is responsible for all aspects of the platform including product, engineering, analytics, developer services, and partnerships. Prior to ngmoco, he was a co-founding executive at social game maker Lionside and built licensed social games on the Facebook platform. He ran worldwide sales at cloud-managed networking provider Meraki, helping to grow it from market entrance as a consumer hardware product to an enterprise business with over 10,000 networks in 143 countries. He also held various leadership roles in enterprise mobile at Good Technology including product management and sales. Michael holds a BS in Mechanical Engineering from Stanford University and an MBA from the Stanford Graduate School of Business.
[Email Michael]

Dean Takahashi

Dean Takahashi is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. He previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked.
[Email Dean]

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