Many mobile social games are freemium but lack strong social effects. Only with the help of SNS platforms do mobile social games truly become social and achieve cost-effective acquisition, retention, and monetization rates. Join Ethan to learn about the current state of the platform market. He’ll discuss how platforms interact with social games, why social games greatly benefit from platforms, and how game developers can leverage platforms today. Finally, he’ll show how this plays out in different markets by drawing on case studies from the US and Japan.
Delivered at Casual Connect Europe, February 2012.
Ethan Fassett is the SVP of Product for GREE International, the leading mobile social gaming company that is currently developing a global platform with a focus on free-to-play games. Ethan is a 10+ year social and mobile veteran, having launched and managed many large social gaming, mobile and Web2.0 products for companies such as Playdom, Gaia Online and Yahoo! Prior to GREE, Ethan was Executive Producer for Playdom’s San Francisco studio, where he oversaw the launch of two major social game titles. Ethan is co-inventor on several patents in search and social media technology, gameinterface design and mobile-social applications.