Phil Larsen, CMO at Halfbrick will take you on a journey all the way back to 2009, starting with his very own creation – Barry Steakfries. With humble beginnings, steady growth and creative vision, the Steakfries brand has taken off and is now soaring in Jetpack Joyride, one of the biggest games on the App Store. Phil will discuss the evolution of the franchise, a post-mortem of development, marketing and success, and the ultimate test for Halfbrick – following up Fruit Ninja.
Delivered at Casual Connect Seattle, July 2012.
Phil Larsen is CMO at Halfbrick in Brisbane, Australia. He is in charge of all marketing initiatives and has brought Halfbrick’s games to over 150 million players around the world. He is a stakeholder in all projects at the studio and works with all teams on creative design, brand positioning and intuitive monetization strategies for each game in development. Phil values an intelligent, creative studio culture and above all, making incredibly fun games!