Today, making a great game is only half of the battle. The other half is getting it heard above the noise of all the other games out there. For the big players with millions of dollars in advertising budget the path is clear, but what about the small to mid-size players? This talk will examine tips for executing a strong launch and gaining downloads as efficiently and quickly as possible. It will draw on some real-life examples including the speaker’s experience launching his game, Style Me Girl, and cover topics including press, smart-launch marketing, choosing categories and keywords, optimizing for physical and online word of mouth, and a/b testing collateral. It will also contrast experiences on various app stores.
Delivered at Casual Connect Seattle, July 2012.
Simon Newstead is the CEO and Co-Founder of Frenzoo, creator of 3d lifestyle games for mobile and the web. Prior to starting Frenzoo he led the Emerging Technology group of Juniper Networks in Asia Pacific based out of Hong Kong, helping to bring new products and services to market. Simon has a personal interest in bringing together the best of East and West to make even better gaming experiences for players globally.