In 2011, there were more than 500,000 smartphones sold worldwide, and 70M tablets sold, a +260% jump from 2010. As price-points lower for devices, content becomes richer, and payment systems more integrated, a wider, more addressable audience emerges. This is particularly the case for games, the most popular mobile app category. And over 50 percent of smartphone app users are connected to Facebook on their mobiles, a neon sign for social games companies to see the potential for multi-platform development.
Delivered at Casual Connect Seattle, July 2012.
Prior to forming King.com, Zacconi was vice president of sales and marketing for the successful dating service, Udate.com, which was bought by InterActive Corporation (IAC) for $150M; he was entrepreneur in residence at Benchmark Capital; and CEO for online portal, Spray Network, whose parent company sold to Lycos for $760M. Zacconi also worked in strategy consulting for over eight years, primarily for the Boston Consulting Group in Germany.