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Find out how new freemium ad-server technology offers a “game-changing” shift for mobile game publishers to dramatically grow revenue by leveraging their most valuable asset: the distribution power of their app. By using the chart-topping success of one of their games, publishers can cross-promote their other games or drive tens of thousands of dollars in revenue by promoting other publishers’ apps through Direct Deals.
Presenters share their experiences building networks, and will go over how they leverage them to launch new titles or do direct deals with other gaming companies to buy, sell and exchange traffic directly with each other.
Delivered at Casual Connect Asia, May 2012.
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Nick Bhardwaj
Nick Bhardwaj is the VP of Monetization and User Acquisition at NaturalMotion. NaturalMotion is a leading game technology and development company based in Oxford and San Francisco that is developing highly differentiated next-gen console and iPhone games. Bringing extensive experience from the advertising industry, Nick served as a Business Development Executive for W3i, a mobile advertising network. He has worked directly with top gaming studios to develop user acquisition strategies and new revenue models while providing insight on mobile game development, mechanics and heuristics. Nick is also an advisor and angel investor to mobile gaming and tech startups in the Silicon Valley.
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Yusuf Goolamabbas
Yusuf Goolamabbas is the chief technology officer of Outblaze, where he has served since the Company’s inception in 1998. In addition to designing various Outblaze systems, he is responsible for researching and evaluating new technologies to incorporate into Outblaze solutions and products.
Yusuf designed and built the large-scale messaging infrastructure used to operate Outbaze’s award-winning email system, which was acquired by IBM in 2009 to be rebranded as part of the LotusLive iNotes offering.
At Animoca, Yusuf serves as chief technologist and media buyer for the team that makes chart-topping titles such as Pretty Pet Salon, My Car Salon, Forest Defense, Pretty Pet Tycoon, Alphabet Car and many other hit games available on Google’s Play store and the Amazon Appstore.
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Maria Alegre
Maria Alegre is co-founder and chief executive officer of Chartboost, which offers a multi channel app advertising platform that helps game publishers drive and monetize success on the App Store through cross-promotion or direct deals with other publishers. In her role, she oversees day-to-day management of platform development; strategic marketing and sales, including business partnerships; and deployment, support services, and operations.
Prior to Chartboost, Alegre held multiple positions for Tapulous, a leading developer of music games for the iPad, iPhone and iPod Touch. First, she was a business and revenue associate, where she monitored daily revenues and was responsible for optimizing advertising networks, virtual goods and install campaigns for the Tap Tap Revenge franchise.
Alegre holds a Bachelors and Masters degree in business administration from the University of Michigan and the ESADE Business School in Barcelona, Spain.
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