How to Create and Market Big Brands for Mobile | Vivian LEE

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 Big BrandsCreating a successful brand from your game not only extends its lifecycle, but also grows your audience and boosts its profit. The question is: what do successful brands do differently? During this insightful lecture, EA Mobile will share their experience of creating and marketing such famous mobile brands as Bejeweled, Tetris, Scrabble and many others.

Delivered at Casual Connect Seattle, July 2011.


Vivian Lee oversees marketing across EA’s mobile channels/platforms (app stores, carriers, OEMs). She has launched successful integrated marketing programs across EA’s product portfolio. With over 11 years of consumer marketing experience, she’s held marketing positions at Vivendi Games, Sony, and Digitas (integrated brand agency). Vivian has a BA in English Literature and Government from Dartmouth College and an MBA from USC. [Email Vivian]


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