After launching Kindle Fire late last year, Amazon is in a unique position to have a 10,000 foot view of mobile game monetization trajectories and trends. Zooming way out, above the individual and even genre levels, Amazon can see changes and evolutions in player monetization behavior that may be difficult to see when immersed in operation details of a single game or game portfolio. Join Aaron Rubenson, Director of Amazon Appstore for Android, as he shares a broad-spectrum view of game monetization to help developers as they make game design and operation decisions.
Delivered at Casual Connect Seattle, July 2012.
As the business leader for the Amazon Appstore on Kindle Fire and other Android tablets and phones, Aaron is responsible for strategy, business development, developer account management, marketing, and business operations for the store. Kindle Fire and the Amazon Appstore enable developers to reach millions of Amazon.com customers – including millions of Kindle Fire owners – and the Amazon In-App Purchasing API provides a powerful and simple means for developers to monetize their app downloads.