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Japan, China and Korea — these three markets are always the top-of-mind for most game developers that want to win in Asia. But behind what seems to be an easy goldmine, are many pitfalls, traps and misconceptions for each market. At the heart of the matter, developers have to decide whether to take the more costly approach of localizing in each market or the more risky approach of deploying a single version to fit all markets. Because DeNA has local platform presence running in each of these markets, we’d like to share our story from our on-the ground experience, on how we see each of these markets evolving and how we adopted our Mobage platform in each territory to maximize the chances of success for our the game developer partners
Delivered at Casual Connect Asia, May 2012.
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Tetsuya Mori
DeNA is the world largest mobile social game publisher with Mobage gaming brand coming out of Tokyo going global quickly. Mr. Mori heads up a recently founded DeNA Asia Pacific Holdings in Singapore, responsible for Mobage expansion to the South East Asia.
Mr. Mori is a Silicon Valley veteran. He was stationed in California from 1994 to 2004, and contributed to the global technology evolution. He was a part of the Nintendo 64 Game Console development team in Silicon Graphics. After joined Sun Microsystems in 1998, he co-invented Java 2 Micro Edition and established de-facto standard for the mobile downloading application under his global leadership as Director of J2ME Business Development.
In 2004, Mr. Mori relocated himself to Japan and joined a Venture Capital arm of Mitsubishi UFJ Financial Group called Mitsubishi UFJ Capital, as Managing Director of Cross Border Investments. Through his investment activities, Mr. Mori discovered his passion and developed his commitment to South East Asia, especially in Vietnam, which led to current responsibilities under DeNA.
He obtained his MBA from Yale University and BA Economics from Waseda University.
